We're buzzing to introduce one of the most talked-about sweet ranges to hit the UK — Joyride Sweets by Ryan Trahan. 🍬
If you haven't heard of Ryan Trahan, he's one of YouTube's biggest creators — and he didn't just put his name on a product. He built Joyride from the ground up with one mission: guilt-free sweets that actually taste incredible.
What Makes Joyride Different?
Most sweets are loaded with sugar, artificial sweeteners, and synthetic colours. Joyride flips the script entirely:
- ✅ 60–80% less sugar than standard sweets
- ✅ 100% plant-based
- ✅ No artificial sweeteners
- ✅ No synthetic colours
- ✅ Good source of prebiotic fibre
That's a better-for-you sweet that doesn't compromise on flavour. Seriously.
Five Bold Flavours to Try
Joyride comes in five incredible varieties, each one more addictive than the last:
- 🍋 Sour Smacks
- 🩷 Sour Pink Lemonade Strips
- 💙 Sour Blue Raspberry Strips
- 🍒 Cherry Berry Ropes
- 🍉 Sour Watermelon Wedges
Whether you're a sour fanatic or a fruity rope lover, there's a Joyride flavour with your name on it.
Why We Stocked It
At Sugar Plug, we're always on the hunt for the most exciting, innovative sweets from around the world. Joyride ticks every box — viral, creator-backed, genuinely delicious, and better for you. It's the kind of product our customers have been asking for.
Ready to take your taste buds on a ride? 🎢
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